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Superhero or team - what's your social media approach?
On February 2, 2014 in
How does your organization manage social media - do you have a social media savvy superhero or is your team collaborating to make the most of your online activity? If you answered "superhero," maybe its time to consider expanding to the team approach. After all, social media is a network building tool, and with more individuals working together, sharing best practises and reaching out, the more your network will grow. One way to tap into the social ecosystem of the organization is through HootSuite, a software as a service (SaaS) tool that allows users to engage and collaborate in a globally connected world.
HooteSuite offers a social media dashboard that allows users to manage multiple social media networks, including Twitter, Facebook, LinkedIn and Google+. Mobile apps integrate with iOS, Android and Blackberry. Anyone can sign up and use HootSuite free of charge, with the option to upgrade to HootSuite Pro or HootSuite Enterprise for in depth analytics and other advanced options. HootSuite offers free, online resources such as white papers, information sheets, webinars and tips as well as webinars for a moderate monthly fee.
According to Ben Watson (2013), vice president of marketing, HootSuite is a "sophisticated tool for desktop management and reporting [that has] the ability to consolidate all activity down to a single platform and link cross-organizational teams across multiple social networks." The tool allows individuals to see what others are doing and what is driving change, both within the organization and externally.
Transparent internal communication can allow teams to share ideas and expand their connections. Network theorist Charles Kadushin argues that "networks are held together as much by weak ties as they are by strong connections" and discusses the importance of bridging or "linking persons or positions not otherwise connected" (p. 94). To find out more, watch this video:
HootSuite's Conversation: The Internal Conversations Tool
Kadushin, Charles. 2011. Understanding Social Networks: Theories, Concepts, Findings. Oxford University Press.
Watson, Brian (2013) Organize your social business, HootSuite webinar:
http://socialbusiness.hootsuite.com/thankyouorganizeyoursocialbusiness.html Accessed November 18, 2013
Igniting Your Social Media Relationships
Social media offers so much potential for building and improving relationships. Relationships form the basic building blocks of networks, and strong networks strengthen communities. Alberta Municipal Affairs’ Public Input Toolkit begins: “Relationships among people are a critical element of municipal business,” but developing relationships in today’s fast-paced, uber-connected world often presents a challenge for smaller municipalities with limited resources and expertise.
Privacy: steps to protect yourself, your kids
Privacy is becoming an increasing concern on the internet. Government systems have increasingly taken over the Internet and extended their surveillance capabilities so that we are all being watched, all the time.
Social network organization
Encouraging meaningful conversations between stakeholders and building strong community networks within a globally connected environment is an ongoing challenge for municipal governments. Alberta Municipal Affairs recognizes that "relationships among people are a critical element of municipal business," but developing these relationships in today's fast-paced, uber-connected world is becoming increasingly complex.
Connecting through meaningful relationships
Although I have an online profile, my strongest networks are offline. At 40-something, I am part of an over-achieving, overcommitted, over-programmed generation of double income professionals. So, perhaps I should be thinking about maximizing my professional social networks and generating value through existing connections.
The Internet: Enhancing Democracy
The constant flow of "information bubbling up from below" and online activist movements can pose a challenge or even a threat for government organizations that may be limited by budgets, time and resources. My experience as a municipal communicator has lead me to explore Maria Bakardjieva's research around the "capacity of the Internet to enhance democracy through the multiplication and enrichment of the everyday practices of citizenship."
Making a Splash Through Opinion Leadership
Opinion leaders influence others. They have more knowledge and they get more press. "Opinion leadership is a balance between having new ideas and the ability to reach others," writes Charles Kadushin.
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