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Krystalyst Blog

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Making a Splash Through Opinion Leadership Krista
Making a Splash Through Opinion Leadership
Opinion leaders influence others. They have more knowledge and they get more press. "Opinion leadership is a balance between having new ideas and the ability to reach others," writes Charles Kadushin.

Igniting Your Social Media Relationships Krista
Igniting Your Social Media Relationships
Social media offers so much potential for building and improving relationships. Relationships form the basic building blocks of networks, and strong networks strengthen communities. Alberta Municipal Affairs’ Public Input Toolkit begins: “Relationships among people are a critical element of municipal business,” but developing relationships in today’s fast-paced, uber-connected world often presents a challenge for smaller municipalities with limited resources and expertise.

Superhero or team - what's your social media approach? Krista
Superhero or team - what's your social media approach?
How does your organization manage social media - do you have a social media savvy superhero or is your team collaborating to make the most of your online activity? If you answered "superhero," maybe its time to consider expanding to the team approach.